Carefully consider how a visitor would ideally progress through your website. In the web world we call this the “user journey.” Make sure the information he or she needs will be visible at the appropriate times. Be sure your contact information is always readily available and that the blog (if you have one) is easily found. We’ll go into blogging in more depth later but for the moment, if you have the ability to put words to paper, you should have one. It’s a great way to showcase your expertise and to give your customers or potential customers insight into your business. It will also help you stand out from the crowd.